Certification Benefits

Certification Benefits

For whom?	BENEFITS
For whom?	Reduce	Increase
Our entreprise	Wrong references Loss of market share Poor understanding of the customer needs Poorly adjusted offer Poor positioning on the market Management fees	Notoriety Growth Promotional advantage Know-how Targeting of the offer by understanding the customers needs Recognition by the peers and customers recognition by the mark Management quality Financing arguments
Our personel	Amendments Disorganization Loss of motivation Error repetition Personnel turnover Poor internal relations	Prevention Added value Mobilization Personal satisfaction Customer relationship quality Loyalty Professionalism Competence level Sense of belonging
Our customers	Complaints Claims and reclamations Negative perception	Satisfaction Loyalty Confidence
The milieu	Poorly defined image	Region’s quality image Orderly development of sustainable tourism